Can you tell us of your background?
I come from the world of contemporary art. I am a curator, that means I choose theme paths of research and I involve artists that I appreciate for exhibitions or collaborative projects. I studied philosophy and theory of art and I started working for galleries and museums since I was 20, now I have my own space in Milan with other curators and artists, and I’m on Pelagica a project about Mediterranean area.
Have you always wanted to be in the fragrance industry?
I never considered it seriously, it was a big passion I had for many years. Now I’m beginning to discover this interesting world.
Was perfume or scent a large part of your childhood?
I come from the south of Italy and I grew up between seaside towns and beautiful countrysides. My mother is also a very good botanical and she always made me smell all its plants at home. A lot of scents have left their mark on me: all the citrus, all Mediterranean aromatic plants, the smell of pressed grapes in our cellars, saltiness of the sea places. But those with whom I have always dreamed of faraway worlds are the aromatic woods and spices, my olfactory imagery is always turned to North Africa and the Middle East.
How did your journey begin?
When I was growing up like all children I was attracted by the scents of my mother. I also ask for present a game to create real perfumes! But I would say that the journey actually started around six years ago when a night, I smelled for the first time an incense scent. It 'was a real initiation smell, it struck me!
Tell us a little about your work.
I started a blog called Enscent.me where I tell perfumes. On Enscent I try to tell all the world of references and inspiration behind a fragrance. Mainly I choose stories of niche perfumery but I do not preclude anything.
What is the creative process that you follow if you can share?
I do not follow the same mood for all the posts, sometimes trips, books or artists inspired me and I talk about a scent even if it is an old fragrance. But I write a post also if there is a new release that I like telling what I think. I focus a lot on ingredients and what the creator wanted to evoke, I focus on the concept of the scent. Then I do a very accurate images research because on my blog images must strongly communicate the universe of a fragrance.
What would be your dream project?
I'd like simply to help people meet new olfactory experiences with my blog! It would be enough!
Finally is there anything else that you would like to share?
Just visit my blog and I hope you enjoy it!