Can you begin at the very begin, your history and how you found your way into the fragrance industry? Had there always been a interest in fragrance or was it something that developed over time?
Since I was a little child I felt a great passion for perfumes and smells, I was always an eclectic and restless spirit, so, although I am an engineer, the inner part of me, my rebellious and unconventional soul, enriched my desire to start a deep research in the world of artistic perfumery. For me it was the right way to create something that represents me deeply, something rich in emotional energy. My fragrances, in fact, express the need of the more profound aspects of perception and memory. For a person like me, in love with perfumes and smells, creating my own personal collections of fragrances was the natural development of my personality.
Are there any scents that last in your memories from your childhood?
My childhood is full of olfactory memories: the smells of my grandmother kitchen: the caramelized tomato, the intrigue of black pepper that tickles the nose and the mind, the tactile freshness of basil leaves. And when the taste has been assuaged, that mixing of festive flavors, that have now become light and gentle, lingers in the air. But I remember also the smell of the clothes just hung out drying by the sun. I really can say that the most important memories of my life have an olfactory identity, that’s why each of my perfumes is an olfactory piece of my life in an ideal travel inside myself.
Where is the brand based? Has the culture affected the creation of the scents in anyway?
My brand is based in the South of Italy and of this land has all the inspirations and beauty. It’s impossible to prevent your own culture to be deeply in your creations. For me Italian culture has a great importance, both in design and in the formula of my fragrances. In my creation there is always a strong link to the art and design, that’s why all my olfactory emotions live in a pack that tells the story of harmonious antinomies encountered along the way: the stone becomes the shelter of the modern fragility of the glass; the hard line of perfect cubes softened by the drawing of transparent waves of fragrances that tell about life.
Lye, represents the childhood and its purity....
What is the most important idea that you would like to convey through your scents?
Through my perfumes I want to evoke faraway places living in our visceral memory , fragrances able to bring to the surface emotions and feelings hidden in our deepest self. This idea in 2014 brought to Lye, that represents the childhood and its purity, then to Camaheu, that represents my College period, looking for the levity that sometimes is necessary to find your balance. Camaheu was followed by Ragù, the fragrance of today, but also of yesterday and tomorrow, the warm scent of family, inspired by my Neapolitan origins. The 2014 collection is closed by Hystera, that represents the choice, my hard choice to have a baby at 17, and after this kind of choice your life will never be the same. It is something born in the depths of the soul, a hollow soul that fills with the flow of life. It is pain and birth, union and separation, melding and tearing, and heartrending love that creates and continues its own self, giving new meaning. From the discovery of these inner perceptions came the almost natural need, in 2015, to create a new fragrance able to express everyone's personal olfactory contemplation: Acquasala. An intimate yet universal introspection, amiably compelling the individuals, transported by the marine smell, to wonder about life, to enhance and investigate their wisdom to fully understand what was and what still is.
Camaheu, represents looking for the levity that sometimes is necessary to find your balance...
The olfactory journey in search of lost time then brought to Variazione di Ragù, a different fragrance, smoother, more captivating, warmer than the original Ragù. Variazione di Ragù is a missing tile, because in my olfactory memory a piece was missing…there is a kind of food that experts wouldn’t even compare to Ragù, but it is so meaningful to me that I could not omit it.
My grandma Angela used to cook a very simple tomato sauce with Corbara tomatoes that had nothing less than the classic Ragù and can be considered as a variation on the classic recipe! Maybe not everyone knows that Corbara tomatoes grow on the Lattari Mountain chain and their peculiarity is the one of absorbing the sour salty taste of the sea giving sauces the penetrating aroma of sea food. Variazione di Ragù is my personal interpretation of the sauce of the past made with poor ingredients but rich in tastes and odors, odors that maybe do not exist anymore. A sort of augmented reality of flavours’ perception, an amplified feeling of taste experience in terms of intensity and duration, an alchemy giving birth to a universe suspended between the past and the future. And the olfactory journey goes on and soon there will be a surprise for all the people that love my fragrances and my olfactory universe.
Ragù, the fragrance of today, but also of yesterday and tomorrow..
Where can we find the stockist for Gabriella Chieffo Perfumes?
On the following link you will find all the niche perfumeries that sell my brand. I’d like to underline that we adopted selective and rigorous criteria in the choice of the boutique that will sell my fragrances, in order to preserve the uniqueness and exclusivity of the products. That’s why very often I personally meet the niche perfumeries.