Can you speak about your background?
I started to learn with Rochas and different creations studios in Paris and New York worked for Procter in different countries then went independent with my own lab and created with my associate Gaétan Ferté, the fragrance brand Poulage Parfumeur. His creativity was a big part of your life. I have always been creating since I was a child. Creating is fun to me. In France at nursery school, I did only this, all day. What a time!
How did you find your way into the scent world?
At 13 I wanted to become a perfumer or an astronaut. I went to learn at ISIPCA School in Versailles after studying pharmacy and chemical engineering.
Can you talk about how the concept of the brand?
The concept was to create fragrances that take you into a dream of space and time, so we are out of trends. Also in order to sublimate the skin, I wanted to get into very natural perceptions, thus the use of substantial quantities of naturals!
Can you describe your process of scent creation?
The essential part is the destination. Once I know where I want to go then I start to find a way. Not any way through but a beautiful way. No overused pathways, no easy shortcuts. Sometimes it means years of work!
What are your inspirations?
They come from the inside, the emotions, my love, my life.
Can you talk about the scents and their character?
You can wear each of them in every season of the year and they belong to different olfactive territories. These are feel good perfumes and they wake up your senses especially Suprême Orient. Their characters are unique on the market.
Ubiquité is a longlasting Eau Fraîche that reminds of summer in the countryside; Liquid Time is a fresh vetyver , green spicy wood and amber , each facet working like a watch-making complication; Odora Di Femina works on you like you are in a bouquet of roses and Suprême Orient is an Oriental and Origan type with an aromatic top note.
How has the scent world changed in your view?
The big perfume launches are no news anymore, too many launches with no ambition. But as the growth in the industry comes from niche perfumes now, a shift is happening. Intentions are not always sincere though.