Switch Perfumes& More

КОНЦЕПЦИЯ : CONCEPT

Большие города живут возможностями. Здесь раскрываются таланты, строятся блестящие карьеры. Здесь в сумасшедшем ритме добывается успех. Но часто мы платим за этот успех утратой эмоций. Вы замечали, как люди рядом с вами, а может быть, и сами вы переставали радоваться, восхищаться, удивляться? Как мир покидали чувства, оставляя людей равнодушными, а пространство вокруг – ровным и бесцветным? : Life in large cities offers opportunities. Here, talents reveal, brilliant careers are built. Success is gained in a crazy tempo here. But we often pay for this success by losing our emotions. Have you noticed people around you and may be even you yourself stop being excited, delighted, amazed? The world being deprived of feelings leaving people indifferent, and the space around – plain and colorless?

Иногда переключить монотонное восприятие может цвет, изображение, красивый аксессуар из шелка. Или аромат. Не банальный офисный парфюм, но живой глубокий запах натуральных духов. Он касается вас, и – SWITCH! – чувства пробуждаются. Вы переключаетесь из повседневной суеты – во внутреннюю сосредоточенность. Совершаете краткий – пусть на день, пусть на час! – побег от объективной реальности в реальность субъективную. От судорожного городского ритма, от напряженного труда, от давящих обстоятельств или непростых отношений – в мир своих фантазий, самых тайных, пусть даже несбыточных, но успокаивающих душу, гармонизирующих жизнь и вдохновляющих на победы. : Sometimes monotonous perception may be switched off by color, image, or pretty silk accessory. Or fragrance. Vivid deep scent of natural perfume rather than common office fragrance. It touches you, and – SWITCH! – your feelings awake. You switch off the routine fuss – and switch on internal concentration. You make brief – even though for a day, an hour! – escape from objective reality into your subjective reality. From convulsive city tempo, from hard work, from oppressive circumstances or difficult relationships – into the world of your own fantasies, most private, even though elusive but soul-soothing, life-harmonizing and victory-inspiring.

Коллекция духов и аксессуаров SWITCH. PERFUMES & MORE включает элементы, способные помочь «разбудить» чувства.Это вещи очень личные, предназначенные в первую очередь для вас и только потом для окружающих.Ароматы, созданные Анной Зворыкиной, которые будут радовать и наполнять пространство запахом вашего настроения.Орнаменты платков и масок для сна, созданные Ириной Батьковой, несущие цвет и символы.Фотографии, которыми Евгения Чудакова проиллюстрировала концепцию коллекции, вдохновляющие на мечты и фантазии. : To SWITCH. PERFUMES & MORE collection creative director Julia Aleshkevich included elements capable of “awakening” the feelings. Those things are very private intended first of Ornaments of scarves and sleep masks created by Irina Batkova that bring color and symbols. all for you and only then for people around you. Fragrances created by Anna Zworykina that will bring joy and fill in the space with the scent of your cheer. 

The collection inspiring to dreams and fantasies.

Photos that Irina Batkova used to illustrate the concept 

Talented Russian artists were involved in creation of perfumes, accessories and photos from SWITCH. PERFUMES & MORE collection.The fragrances were created by the natural perfumer Anna Zworykina. The packaging design of the collection and ornaments of scarves were developed by Irina Batkova - the artist and brand designer. Photographer Evgeniya Chudakova illustrated the concept of the collection with a series of photos. I hope that synergetic effect of their creative work will help to make the world more harmonious. -Julia Aleshkevich Creative Director SWITCH. PERFUMES & MORE

 

Talented Russian artists were involved in creation of perfumes, accessories and photos from SWITCH. PERFUMES & MORE collection.The fragrances were created by the natural perfumer Anna Zworykina. The packaging design of the collection and ornaments of scarves were developed by Irina Batkova - the artist and brand designer. Photographer Evgeniya Chudakova illustrated the concept of the collection with a series of photos. I hope that synergetic effect of their creative work will help to make the world more harmonious. -Julia Aleshkevich Creative Director SWITCH. PERFUMES & MORE

Talented Russian artists were involved in creation of perfumes, accessories and photos from SWITCH. PERFUMES & MORE collection.The fragrances were created by the natural perfumer Anna Zworykina. The packaging design of the collection and ornaments of scarves were developed by Irina Batkova - the artist and brand designer. Photographer Evgeniya Chudakova illustrated the concept of the collection with a series of photos. I hope that synergetic effect of their creative work will help to make the world more harmonious. -Julia Aleshkevich Creative Director SWITCH. PERFUMES & MORE